ANDERSON W. WILLIAMS
  • Work
    • Entrepreneurship
    • Nonprofit
    • Youth & Education Resources
  • Art
    • 2000-2002
    • 2003-2008
    • 2009-2013
    • Echo
    • White
    • OutsideInsideOut
    • Art is...
  • Books
  • Blog
  • About

Leadership trust isn't basic. It's foundational.

5/4/2023

0 Comments

 
Picture
I spend a lot of time with individuals and teams working on two big concepts: trust and communication. I always tell them: if trust is the foundation of leadership then communication is the medium.
 
And yet, I have had several occasions recently where more senior leaders have heard about these topics and figure the discussions and trainings must be for junior leaders. They are so basic!
 
I would caution here not to confuse basic with foundational. As every architect knows, you can’t build anything without investing in, improving, and innovating at the foundation. Every foundation must be designed based on the needs of the structure, the current standards, the environment, new technologies and materials. No single foundation suits all buildings – or all relationships.
 
PWC recently published their Trust Survey results for 2023 and they suggest that leaders across industries are underinvesting in their trust foundation – and their people feel it.
 
Here are a few highlights from their research:
 
  • INVESTMENT DISCONNECT: 45% of business executives strongly agree that firm leadership gives appropriate attention to earning trust. Now, at first glance, that seems honest if disappointing. The challenge, however, is that the number drops to 34% when you ask employees.
  • PERCEPTION DISCONNECT: Business executives overestimate how much they are trusted. There is a 14-point gap between their perception of themselves and employees’ perception, and a shocking 57-point gap between them and their consumers.
  • IMPACT DISCONNECT: Trust is breaking down more than executives think. 54% of employees say they have experienced a trust breaking event at work. Only 20% of executives say that their company has had such an event.
 
It’s also worth noting that 91% of business executives say that their ability to build and maintain trust improves the bottom line.
 
Every human being who has ever had a relationship with another human being knows that trust is far easier to break than to build, much less rebuild. And, it’s hard to build a relationship much less a scalable company without due attention to its foundation.
 
Here are a few tips for checking your foundation:
 
1. Emphasize the Why: Make sure everyone understands why the company exists and help them find meaning in working there. Help them find their personal "why" in the work regardless of their age, role, or level in the company. Meaning helps us keep a bigger perspective on our work and our relationships and keeps the little things from being trust breakers.

2. Share Values Stories: Trust is built over time and the more you build the more grace you get when a trust-breaking event happens. Your company stories are your “grace bank” that help you build a track record of living your values so that when it appears you had a miss, people see and understand that as the outlier not the norm.

3. Communicate Constantly: Another one of my refrains is that “silence is never silence” in a company. In the absence of your voice, the voice of the company, your people will make up their own stories about you and it – and they are likely to be worse than reality.
​
4. Own Your Mistakes: Making mistakes does far less damage to trust than not owning those mistakes. You make mistakes. Companies make mistakes. The trust impact comes down to how you handle that reality rather than deny it.
0 Comments



Leave a Reply.

    Categories

    All
    Art
    College Access
    Communication
    Creativity
    Democracy
    Education
    Entrepreneurship
    Family
    General
    Inclusion
    Leadership
    Learning
    Organizational Culture
    School Climate
    Suicide
    Youth Engagement

    Archives

    June 2024
    April 2024
    March 2024
    January 2024
    December 2023
    September 2023
    August 2023
    July 2023
    May 2023
    April 2023
    December 2022
    November 2022
    October 2022
    September 2022
    July 2022
    June 2022
    May 2022
    April 2022
    December 2021
    September 2021
    August 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    July 2019
    April 2019
    January 2019
    December 2018
    October 2018
    September 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    January 2018
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    October 2016
    September 2016
    August 2016
    July 2016
    April 2016
    March 2016
    January 2016
    November 2015
    September 2015
    July 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    July 2012
    June 2012
    May 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    August 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    December 2010
    October 2010
    September 2010
    August 2010
    March 2010
    February 2010
    January 2010
    November 2009

    RSS Feed

Proudly powered by Weebly
  • Work
    • Entrepreneurship
    • Nonprofit
    • Youth & Education Resources
  • Art
    • 2000-2002
    • 2003-2008
    • 2009-2013
    • Echo
    • White
    • OutsideInsideOut
    • Art is...
  • Books
  • Blog
  • About